Thursday, September 23, 2010

Book Review - Business for Beginners - Frances McGuckin

"More than 100,000 entrepreneurs
have used Business for Beginners to successfully
launch their business!

You can start a successful business.  You have the skills, the smarts, and the great ideas.  You just need to know what it takes to start a business right...and turn your dream into reality.

Frances McGuckin, successful entrepreneur and bestselling author, helps you answer hundreds of questions, such as:
  • How do you spot a business opportunity?
  • What is a break-even point?
  • What office equipment do you need?
  • How do you use financial statements?
  • How do you create a brand?
  • What insurance policies do you need?
  • Should you incorporate?
  • How do you plan a marketing budget?
  • What home office tax deductions can you take?
  • How do you cost inventory?
Filled with essential checklists, worksheets and advice, Business for Beginners will get you there.
Now is the time to start building the business you want."
From the back cover.

I don't know about you, but that's what I'm looking for.  I picked the book up at the library and it is in the format of the "for dummies" books.  Well laid out, lots of worksheets, and a detailed table of contents and index for easy reference. Amazon has many copies of both new and used and prices are ridiculously low for a book of this quality.   If you are considering ways to make extra money or starting a small business this book is definitely worth the money.  Not only does it provide a good overview of the steps needed and common pitfalls, but the checklists are extremely worthwhile in assisting in the evaluation of the strengths and weaknesses of your ideas.  A ready reference tool for all stages of the start-up. If you are going to buy one book I would highly recommend this one.  (Yes, ordering In The Trenches - Financial Survival During Times of Hardship would also be a good idea. :)

Amazon gives the book a 5 star rating and they have new copies for as low as $5.48 and used for .97 cents.  At that price what have you got to lose?

The author has also written a book titled "Taking Your Business To The Next Level".  Although I have not read this one if it is as good as the first then as your business grows the next steps are also outlined.

The author has a website at that has online questionnaires that I thought were very fun.

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