Have you seen the new Walmart commericals? More importantly, have you heard the new slogan? It's simple, easy to remember and great advice that reflects the times.
Lest you think that advertising in unimportant and does not influence us consider two examples:
Just Do It - Nike. A generation of people grew up on the motto Just do it. And, they are. If it comes to their mind they do it.
This is my favorite:
I can bring home the bacon, fry it up in the pan....cuz I'm a woman... If you are over forty the tune is probably already going through your mind. And, I don't even know what they were advertising. Feel free to put it in the comments if you know. The point being, this ad affected the viewpoint and goals of a whole generation of women in the 70's. We worked hard, were mothers, and loved and played hard. Now we are in our 40's and 50's and are slowing down but that's a story for another day.
SAVE MONEY, LIVE BETTER. The word for 2009 and living In The Trenches.